Are you having a Complex Sales Cycle and Need More Clients? Well, Leave This For the Experts
Our Online marketing services are delivered by passion and a driving desire to provide exceptional sales conversion and an improved ROI for our clients. That is why our approach in online marketing has always first investing a lot of time in bench marking your competitors and see how they perform. At Company.so, we believe that Marketing involves connecting with people and trying to solve their problems. We do provide a marketing strategy that will empower your customers and make them feel confident and smart. With our Marketing experiences, your Business will, for sure, attract, engage, and convert.
From Idea to Delivery, here are the Digital Marketing Solutions that we do Offer;
Search Engine Optimization (SEO)
Pay Per Click
Social Media Marketing.
Email Marketing Services.
Content Marketing and Public Relations.
Search Engine Optimisation (SEO) Services.
A strong SEO Company does more than just driving traffic to a website, but use the legit ways in driving traffic to your site. SEO is core when it comes to customer-centric digital presence. Our approach and strategy on SEO revolve around all facets of SEO. This ranges from Keywords and on-page strategy to technical and offsite areas. Our long term SEO strategy maximises conversions and revenue.
Our SEO Approach.
We do have a holistic approach to search engine optimisation that focuses on both mobile and website SEO. This is because our team of experts understands the importance of mobile-friendly techniques in this current generation. Our main objective has always been to help our clients stay ahead of industry updates with the best practices.
- Our team of experts will define specific goals for your website and its conversion targets. This is achieved by conducting a complete review of your selling proposition and market opportunities.
- Our next stage is developing an online strategy that will generate an ongoing stream of new customers.
One of the best strategies in SEO that we usually bank on is developing and publishing useful Content such as blogs and news articles. This is meant to market and draw potential buyers to your site.
Best SEO Practices.
We never use black hat SEO Techniques because we do understand the consequences of this. Our team of SEO Experts is defined by tenacity and persistence. We also appreciate the fact that at the end of the day you need sales and increased traffic. Our SEO team can dissect a sophisticated campaign and budget performance down to the most granular details.
Paid Per Click (PPC)
More and more people are opting for online shopping, and if you are in the eCommerce industry, you can know where I am heading with this. In the eCommerce industry is very important to get your product in front of your consumers. The only solution is through Paid Per Click, commonly known as PPC Campaigns. At our online platform, we do combine Pay Per Click with Google shopping advertising to create a dominant advertising force. Our system and PPC Processes are geared toward online retailers.
Our Five-Step Process:
For a PPC Campaign to be successful, we have to set an account successfully. During the set-up of the account, we create campaigns that focus on the product group. On the other hand, the ad group always focuses on specific products. Lastly, all the campaigns that we set up are usually focused on a single network only and any day parting. To reduce the CPA as we increase purchases, we make a lot of adjustments on the network settings, average search positions, and geo-targeting.
Ad Groups/ Keywords Research
Our team of experts will perform extensive keyword research to create a strong list of keywords. This enables us to assign a certain keyword to a specific campaign. During this stage, we also ensure that each keyword has two different match types. These include; broad match modified (BMM) and the exact match option. Lastly, during this stage, we also check for search query reports daily. From the reports, we can identify any keywords that are wasting a significant amount of money and adjust accordingly.
We do have PPC Experts who will create an ad copy that is enticing and informative for your customers. The ad copy has several variations including a call to actions and unique selling points.
Google Shopping Ads
Well, we do not only rely on the PPC Ads but to supplement our campaigns, we also include the Google Shopping Ads. Well, our secret in creating a successful PPC Campaign and Google Shopping Ads lies in the data feed. That is why we do rely more on creating easily accessible and optimised data feeds when creating shopping ads. In addition to that, we do manage your bids for each product while we reduce the time wasted on products that don’t convert.
This is the final process of our PPC Campaigns. Our remarketing campaign allows us to make you stay ahead of your consumers during the search process. We do watch and identify the keywords that aren’t driving any conversations.
Come, and let’s see how we can help. We don’t just start from anywhere; we have to perform an audit of your paid ad account. This will help us determine and create a road map to help your campaign successful. Get in touch.
Social Media Marketing.
As eCommerce brands are competing for the market share on Social medial platform, Paid Social media advertising becomes very challenging. At our online platform, we believe you should only pay for Social Media Ads that encourage and converts the audience. This is the main reason why we do create Paid Social Strategy that speaks to qualify audiences and nurture them through different stages of the funnel. This will cultivate an audience that is geared for action on your website. Our funnel is broken down into the following stages.
For us to make interesting members join the campaign, we come up with ads that are contextually and visually appealing. The copy and the image in the ads for your Company have to be appealing and entice consumers adequately. That is why our main feature in the ads copy is the benefits of your products to them. This way, consumers will gather interest in what you are offering.
At this stage, we do urge consumers to make small commitments. To achieve this we use the lead magnets, which are offers you can provide in exchange for an email address. This can be rewarded/loyalty programs, subscriptions, etc.
During this stage, we also lure customers to learn more about your product. This is where we do increase knowledge of the product that you are offering.
A solution-oriented ad is meant to connect the dots to your customers. We can only connect the dots if your products can provide solutions to what your potential clients are looking for. Well, you have the lead’s attention, which means they know who you are and what you are offering, so no need to panic anymore. To enable you to get your consumers to click and purchase, we leverage the social proof ads; this is achieved through the reviews and testimonials of your product.
Well, getting a single consumer to purchase from your single brand doesn’t end there. We do work hard to ensure that your audience becomes a brand enthusiast. We handle these re targeting your visitors with specific ads that include dynamic product ads and promotions.
Come and Get Content Marketing Services that will Propel Your Strategy and Crush Your Goals.
Do you need some jet fuel added to your content marketing strategy? Well, we are a content marketing agency that specialises in leveraging world-class content like interactive Content, blog posts, eBooks, and whitepaper design. Our Content Marketing Services will, for sure, supplement your efforts to reach your goals. We have an award-winning team that will develop, writes, edits and promotes Content for your Business. At our platform, we do understand that content marketing is a compelling digital marketing strategy. This is attributed to the fact that it can double website conversion rates and drive brand awareness and website traffic.
Inside Our Content Marketing Services
We have a custom content strategy that is specifically built for your Business, your audience, and goals.
Our team of writers will create a content calendar for your Company, where we have to get Content based on your business plan.
We have an experienced in-house copy writing and marketing team that begins with creating your custom content. This includes; blog posts and even online guides.
Our content marketing services involve the creation of Content that is optimised as the Search Engine Standards.
We have a network team of influencers who will help promote your content online in a place that matters the most.
We do provide an easy to read a content report that shows the performance of your content to your bottom line.
As your Content marketing service expert expects custom content that follows Search Engine Optimisation Standards. One of the values that we do uphold is transparency; therefore, expect no hidden fees and no secret strategy. Come and get 24/7 access to the real-time performance of your content marketing strategy. Our approach delivers a competitive strategy and marketing campaign to help you reach your company goal. If you are ready to drive your Business Forward, Get in touch with us Online.
Email Marketing Services
An email is still a considerate tool for driving revenue in your online business. We have a creative approach that is designed to build a lucrative email list and supporting email strategy that is focused on building your brand. We do encourage your customer to spend more money with you. This is achieved by launching automated email flows that provide lasting value to your Business.
Our Approach to Email Marketing.
With no emails, then you can’t create an automated list that is meant to send the mails. We creatively place sign-up boxes throughout your website.
Creation of a New Customer Email Flow
Once we have the emails ready, we funnel them into a new customer or welcome email flow. This ensures that we build trust and credibility with your brand. In the long run, we will then entice the new users to purchase your products.
Most of the customers will always prefer performing research before they are willing to take a leap and purchase your product. That is when we involve other digital marketing strategies. This includes the like of social proof and other reviews. Once your customer has purchased your product, it’s also a high time that you need to send them an automated email that will request them to review your product.
Promotional emails are an essential segment in the email marketing world. This is the best strategy when you are showcasing new products in the market or screaming a good deal in the market.
With our custom email strategy, you will receive services that include a campaign and target strategy, copy writing for emails, creative theme development. In addition to that, our services also design edits for each email, coding emails, and website sign-up implementation. Over time we have been crafting a perfect target audience persona email marketing strategy. This will able to fine-tune your target and draw them to your products. This sounds overwhelming, right? Don’t worry, that’s why we are here.
A website is like a life, and we have to perform health check-ups on it. A certified way of doing this is by performing SEO Audits. SEO Audits have to be performed regularly, and the pages have to be checked for optimisations. Our professional website Auditing services guarantee that we won’t miss anything that might hurt your site. We are pros when it comes to catching even the tiniest SEO Errors. Once we have performed an SEO Audit to your website, we are going to tell you everything that needs to be done to improve.
Inside Our SEO Audit Services
Hiring us to consult on your SEO provides a fully comprehensive service that checks into every detail on your search engine standard. Our experts will start the auditing by having a look at your website in the following areas.
- Technical analysis; this is where they will have a look at URLs, alt-tags, metatags, and H1 Tags.
- Open page analysis; they will review the keywords, images, and Content of the website.
- Offsite analysis; they will review the social media, backlinks, and AdWords.
- Competitive analysis; we have to know what your competitors are doing so that we can also improve this.
- Keyword Research; we will help you figure out the best keywords that will help you reach your audience.
Once we have gone through the mentioned process, our team will hand you a detail report of your website and outline the best recommendations and campaigns that will help your site. As part of our policy, we will leave no stone unturned in our efforts to assist you in creating a web presence that will outrank the competition.